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Should you ask your audience to donate to help an individual or to your organization?

Whether you are soliciting for an organization, like a PAC or party – or working on behalf of a charity or issues, there is always a bit of a conundrum: On one hand – you want to raise money that you have the most flexibility with. If you raise for

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Will using humor against your opponent increase or lessen your ads impact?

What’s the difference between a magician and a politician? A magician returns your watch at the end of their performance. In the above joke, we’re clearly making a bit of a complaint about politicians, and how their theives.   So here’s the question: Was the point more effective or less effective

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Quick Hit: Can relaxing your donors lead to bigger or more frequent donations?

Go to a political fundraiser and you’ll see a wide range of approaches.  Some attempt to gin up the excitement of their donors by creating a festive, exciting picture of the candidate and his or her future. When it comes to fundraising though – it appears this excitement approach is

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Quick Hit: Early persuasion changes interpretation of facts.

Political consultants have generally accepted the power of television as a tool for persuasion, but most campaigns deploy TV at the end of the campaign. This makes perfect sense, given limited budgets and a desire to be salient at a time where actual decisions are being made. However, research into

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Say that again? How a study of music lyric repetition may inspire you change your speeches and/or ads.

“Dirty deeds – done dirt cheap. Dirty deeds – done dirt cheap. Dirty deeds – done dirt cheap. Dirty deeds and they’re done dirt cheap. Dirty deeds and they’re done dirt cheap.” – Lyrics from the surprisingly titled song Dirty Deeds Done Dirt Cheap, written by Angus Young, Malcolm Young,

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More repetition of the repetition subject: perceptual fluency, likability and yard signs.

Does the mere exposure of a name or image drive votes?  Can repeated exposures of a yard sign make you more likable? Ask political consultants about yard signs, and you’re more likely than not to get a groan of some sort.  Even those that think they work seem to hate

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Tell me about your last hug: How social support might impact contributions.

When your campaign’s survival hinges on the ability to get donors to part with their money, it’s helpful to know how to reduce the pain of giving. And be clear – spending money is unquestionably painful for some people. It’s not just a metaphor – people actually feel a form

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Quick Hit: The difference between choosing among attractive vs. unattractive options

Most consumer products or purchases have some level of positives and negatives and choices are often made by a weighing of the option’s attributes. There is a concept called the “attraction effect” – which states that when you introduce a third, inferior option into a binary choice as a decoy,

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Quick Hit: Reverse beer goggles: Want your client to look more attractive? Try a little booze.

After a couple of drinks, do you feel more attractive?  You might actually be. You’ve probably heard of beer goggles – where you find others more attractive after consuming alcohol.  However, a new study out of the University of Bristol in the UK (and first reported by Roger Dooley’s blog)

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Quick Hit: Can you move your close friends away from a positive opinion of their candidate?

Recent research by Daniel Brannon and Adriana Samper of Arizona State University studied product evaluations and how those evaluations change following contrasting information by people close to the evaluator.  They asked the question – if I had a positive opinion of a product or service, how easily could a contrasting,

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