Logo The latest psychology intelligence, packaged for political consultants and operatives.

Articles

Our Latest Posts:

Should you ask your audience to donate to help an individual or to your organization?

Whether you are soliciting for an organization, like a PAC or party – or working on behalf of a charity or issues, there is always

Read more


Quality matters, except when status matters more.

When shopping for something, do you tend to go to multiple store to find the best value for the money – or do you tend

Read more


Will using humor against your opponent increase or lessen your ads impact?

What’s the difference between a magician and a politician? A magician returns your watch at the end of their performance. In the above joke, we’re

Read more


Quick Hit: Can relaxing your donors lead to bigger or more frequent donations?

Go to a political fundraiser and you’ll see a wide range of approaches.  Some attempt to gin up the excitement of their donors by creating

Read more


Quick Hit: Early persuasion changes interpretation of facts.

Political consultants have generally accepted the power of television as a tool for persuasion, but most campaigns deploy TV at the end of the campaign.

Read more


Say that again? How a study of music lyric repetition may inspire you change your speeches and/or ads.

“Dirty deeds – done dirt cheap. Dirty deeds – done dirt cheap. Dirty deeds – done dirt cheap. Dirty deeds and they’re done dirt cheap.

Read more


More repetition of the repetition subject: perceptual fluency, likability and yard signs.

Does the mere exposure of a name or image drive votes?  Can repeated exposures of a yard sign make you more likable? Ask political consultants

Read more


Tell me about your last hug: How social support might impact contributions.

When your campaign’s survival hinges on the ability to get donors to part with their money, it’s helpful to know how to reduce the pain

Read more


Quick Hit: The difference between choosing among attractive vs. unattractive options

Most consumer products or purchases have some level of positives and negatives and choices are often made by a weighing of the option’s attributes. There

Read more


Quick Hit: Reverse beer goggles: Want your client to look more attractive? Try a little booze.

After a couple of drinks, do you feel more attractive?  You might actually be. You’ve probably heard of beer goggles – where you find others

Read more


Quick Hit: Can you move your close friends away from a positive opinion of their candidate?

Recent research by Daniel Brannon and Adriana Samper of Arizona State University studied product evaluations and how those evaluations change following contrasting information by people

Read more


Quick Hit: Early persuasion changes interpretation of facts.

Political consultants have generally accepted the power of television as a tool for persuasion, but most campaigns deploy TV at the end of the campaign.

Read more


Quick Hit: The difference between choosing among attractive vs. unattractive options

Most consumer products or purchases have some level of positives and negatives and choices are often made by a weighing of the option’s attributes. There

Read more


Should you raise the room temperature at your events?

Room temperature has been a subject in politics since the Nixon/Kennedy debates of 1960. In the first debate, Nixon was famously sweating on camera (supposedly

Read more


Should you talk more about your opponent’s future than their record?

“Just as the physical immune system wards off maladies, the “ psychological immune system” wards off malaise by marshalling the remarkable human capacities of reconstrual

Read more


Are we better off asking people to stop a problem from happening or asking them to help reach a goal?

In the previous article related to the “psychological immune response” we posited that people’s tendency to overestimate their future trauma could be useful in constructing

Read more


Timing of disclosures and why you might want to open with “I approve this message.”

If you bothered to read the publisher introduction letter above, you may (or may not) have noted that there’s a bit of a disclaimer. In

Read more


Why political consultants need PsyPology.

The vast majority of professional political consultants I’ve met have an innate sense for advertising and marketing strategy, despite not having ever worked in a

Read more